Most clubs can look forward to a few new signings at the start of a new season, but things are different for West Ham United ahead of 2016/17 kicking off. Not only are the club starting life in their new Olympic Park stadium, they've also got a new crest to mark the start of this new era - and a new home kit!
Captured here in the new ground, the new 2016/17 West Ham United home kit features plenty of elements celebrating this new era for the Hammers. On the back neck area, the co-ordinates of the club's new home are printed alongside a special Union Jack graphic that nods towards the ground's original role and the club's origins as the Thames Ironworks FC.
The graphic also features as a neat detail on the sleeves of the shirt, which is crafted from a lightweight fabric with an innovative body map mesh technology, and a comfortable part-rib collar with a white trim.
Alongside the shirt, smart white shorts have a blue trim and the club and Umbro logos proudly displayed.
Completing the kit, smart claret socks with a blue and white trim will keep players comfortable whatever the weather.
Want to get your hands on the new Hammers home kit? It's on sale now!