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Argentina
Artist: ZZK RECORDS
Short Description: Record Label combining eclectic music with a strong design identity.
Description: ZZK AND ITS ZIZEK CLUB ARE EVENTS CREDITED WITH REINVIGORATING THE BUENOS AIRES PARTY SCENE. PUMPING THE BEAT OF ELECTRO-CUMBIA, A MASH-UP OF TRADITIONAL COLOMBIAN DANCE MUSIC, LOCAL INFLUENCES, AND ELEMENTS OF TECHNO AND HOUSE, ZZK AND ZIZEK CLUB ARE ACCLAIMED ACROSS ARGENTINA AND BEYOND.
Quotes: "I like the passion, color, and energy of football. I get caught up in the passion. I feed off it and it pushes me to go bigger and better."
"We were excited to be representing Argentina with an original design. Football crests give identity and feeling to shirts."
"The crest is inspired by Argentina’s championships, the kids from the neighborhood, and the Argentine bird. It has the pride and passion of the country’s obsession with football, but the beauty and everydayness of it being played in the streets."
Umbro Argentina Crest Description: THE ARGENTINE SUN SHOUTS “GOAAALLL!” WHILE KIDS PLAY FOOTBALL IN THE STREETS, AND INDIGENOUS BIRDS RAISE A FINGER FOR EACH OF ARGENTINA’S CHAMPION TITLES. THE WREATH ENVELOPS THIS ZZK/FRESHCORE CREST IN VICTORY, EMBRACING THE FOOTBALL CULTURE THAT IS SUMMED UP BY THREE WORDS: PASSION, LOVE AND CRAZINESS...

Brazil
Artist: FERNANDO CHAMARELLI
Short Description: Illustrator, Visual Artist, and occasional Tattoo Designer.
Description: FERNANDO DEVELOPED HIS VISUAL STYLE BY MIXING A NUMBER OF AESTHETICS— CARTOONS, CARICATURES AND PORTRAITS, AND SUBSEQUENTLY BECAME INVOLVED WITH STREET ART AND TATTOOING. THE SUMMATION OF ALL THESE EXPERIENCES IS HIS UNIQUE ART WHICH CONNECTS SYMBOLS, LEGENDS AND BRAZILIAN CULTURE – BOTH POPULAR AND HISTORIC.
Quotes: "I’m Brazilian, so I love the culture of football. It’s nice to see the stadiums full, the crowd singing, the flags, the beautiful moves, and how a simple goal can affect many people and even an entire country. The culture of football is very strong here in Brazil, football is everywhere.”
“It’s strange to see a football shirt without a crest. A club or a shirt without a crest is like a country without a flag or a product without a logo.”
“I was inspired by several elements of Brazilian culture—Capoeira, berimbau, music, birds, samba, carnival masks, the beauty of a tropical country, waves, and football of course. When I began to create the crest, I was thinking about some moves, dribbling, goals. I tried to put the movement in the crest over my art.”
“I’ve always liked Umbro and I also wanted to see my artwork on the shirt of the Brazilian team. Crests are very important. For many fans, the crest is a sacred, respected symbol.”
Umbro Brazil Crest Description: IN THE 1950’S, THE BRAZILIAN TEAM FIRST WORE A KIT OF YELLOW AND GREEN, WHICH EARNT THEM THE NICKNAME “CANARINHO”—“LITTLE CANARY.” TAKING THE OUTLINE SHAPE OF A BIRD, CHAMARELLI’S WORK FEATURES A REINTERPRETATION OF CLASSIC BRAZILIAN ART, AND PLACES A FOOTBALLER’S KICK OR GINGA AT THE CENTRE OF NATIONAL AND FOOTBALL ICONOGRAPHY.

Germany
Artist: MAROK
Short Description: Art Director, Magazine Mogul and Cultural Icon.
Description: MAROK SET UP LODOWN IN 1995 WHICH IS NOW ONE THE MOST INFLUENTIAL DESIGN, SKATE AND POP CULTURE MAGAZINES IN THE WORLD. BEYOND HIS WORK IN MAGAZINES HE IS CONTINUALLY INVOLVED IN WORK FOR RECORD LABELS, A NUMBER OF FASHION AND PRODUCT COLLABORATIONS, AND PRODUCES HIS OWN ART WHICH HAS BEEN INTERNATIONALLY PUBLISHED AND EXHIBITED.
Quotes: “I like the thrill of victory and the agony of defeat. Sports is the best metaphor to avoid war.”
“The crest is a delicate part of the uniform, and the uniform enhances team spirit. I was looking for something that could reflect my country in a positive way. The dredger is a symbol for the imminent will to construct and destruct. The stars refer to the German championships, and the sausage needs no further explanation.”
“I like heraldic icons and illustration in general. I am quite familiar with crests from working on a previous project. It’s all about symmetry.”
“Football is part of my Saturday routine. I like to watch my home team play, but they are really bad this year.”
Umbro Germany Crest Description: CLEAN, EFFICIENT AND CONSIDERED—THIS IS GERMANY AS A NATION AND AS A FOOTBALL LEGACY. LIFTING THE BRIGHT COLOURS OF THE FLAG, IN CONSTANT CONTRAST WITH THE STRENGTH OF THE BLACK, MAROK’S IRREVERENT CREST VISUALISES GERMANY’S INDUSTRY AND INNOVATION AS A COUNTRY AND A TEAM. ALL UNDERLINED BY BRATWURST.

Uruguay
Artist: MARTIN ALBORNOZ
Short Description: Mixed Media Artist and Designer.
Description: WORKING ACROSS PHOTOGRAPHY, SCULPTURE, PAINTING AND GRAPHICS, MARTIN IS AN EMERGENT TALENT FROM MONTEVIDEO. HE IS A MEMBER OF A GLOBAL CREATIVE COLLECTIVE, AND HIS WORK HAS BEEN SHOWN IN NUMEROUS INTERNATIONAL EXHIBITIONS.
Quotes: “Uruguay won it all in 1930 and 1950. The most important match for us was El Maracanazo, the victory in 1950 that was the most important achievement in the history of Uruguayan soccer. Brasil was the local team, and we were down 1 goal. We ended up winning 2-1 in front of a crowd of 170,000 people. We use that phrase when we talk about soccer. It is our best memory.”
“Umbro is a truly global brand and I am very proud to be part of it representing Uruguay.”
“In Uruguay, football is part of our idiosyncrasy. We grow up playing it. I love the passion of the way we breathe, live, and think football.”
“I like several crests. An ugly shirt with a nice crest is a beautiful shirt. I have never designed a crest for a football shirt, until now!”
Umbro Uruguay Crest Description: EL MARACANAZO IS THE MOST CELEBRATED MOMENT IN URUGUAY’S FOOTBALL HISTORY - THAT FAMOUS VICTORY. ALBORNOZ’S USE OF THE BLUE AND WHITE SPEAK TO BOTH THE URUGUAYAN FLAG AND FOOTBALL KITS OF THE PAST, AND THE USE OF BLACK GIVES A NOD TO THE MAN WHO CAPTAINED THE TEAM IN 1950: EL NEGRO JEFE (THE BLACK CHIEF).

England
Artist: BEN EINE
Short Description: Street Artist, Typographer, and Graffiti Pioneer.
Description: BEN EINE IS ONE OF ENGLAND’S MOST PROMINENT STREET ARTISTS. HIS WORK IS CELEBRATED INTERNATIONALLY AND HIS PAINTINGS HAVE APPEARED IN LONDON, STOCKHOLM, COPENHAGEN AND PARIS TO NAME BUT A FEW LOCATIONS. HE’S ALSO SAID TO HAVE TRANSFORMED HOXTON INTO A GIANT SENTENCE WITH HIS COLOURFUL CAPITAL LETTERS.
Quotes: “Football crests are the logo, the brand, the identity, the thing that never changes. The kit gets redesigned every few years, and player’s names come and go, but the crest never changes. They mark a time in history when the club started out.”
“I’m not a massive football fan. I don’t have a team that I follow, but like most of my friends, we all become armchair fanatics every D1four years.”
“I wanted to do something very traditional, something regal from the days of shining knights and Tudor roses. I wanted to show England as a strong, solid and brave team.”
“Crests are something that have been drawn and designed over and over again for hundreds of years. They have got to a point where they are right and work. I had an idea of what I wanted the finished crest to look like, but I needed to try some very different versions first.”
Umbro England Crest Description: EMBRACING THE TRADITION OF ENGLISH REGAL CRESTS, THE LIONS AND RAMPARTS TELL A STORY OF STRENGTH, COURAGE, AND PRIDE. THE INSIGNIA ON THE THE SHIELD REFERENCES ENGLISH ALTERNATIVE AND CREATIVE CULTURE, MAKING EINE’S CREST AN IRREVERENT CELEBRATION OF ENGLAND: STEEPED IN HERITAGE BUT NEVER STAID.

Italy
Artist: TANINO LIBERATORE-Comics Author, Illustrator, and Artist.
Short Description: TANINO CREATES VERY INTRICATE, DETAILED DRAWINGS OF CHARACTERS. HE INITIALLY BEGAN HIS Description: CAREER ILLUSTRATING RECORD COVERS AND HIS FIRST COMIC WORK APPEARED IN 1978.HIS COMICS HAVE BEEN TRANSLATED INTO NUMEROUS LANGUAGES AND MARKETED AROUND THE WORLD, AND ARE VIEWED AS A SATIRICAL SOCIAL COMMENTARY.
Quotes: “I like everything about football, the game and what it involves. My idea of football is that it is about loyalty and passion. Sadly enough this does not always correspond to reality at all.”
“I’ve always liked Umbro in the past, it has always been associated with memorable matches between the greatest clubs in England. I think crests surely make shirts unique!”
“Music is my companion whenever I’m working on something."
“My crest represents how I’d like my country to be! That is, determined and cynical as it always is in its best moments.”
Umbro Italy Crest Description: THE RAW PASSION AND INTENSITY OF THE ITALIAN NATION IS CAPTURED IN LIBERATORE’S POWERFUL REPRESENTATION OF PLAYER AS GLADIATOR. EACH GAME IS A BATTLE; EACH PITCH A MONUMENTAL ARENA. THE FOUR STARS OF SUCCESS ENCIRCLE A LUST FOR VICTORY THAT CHARACTERISES ITALY’S APPROACH TO FOOTBALL.

France
Short Description:
Artist: ANDRÉ
Description: Graffiti Artist turned Fashion Authority and International Club Owner.
ANDRÉ CAN STILL BE FOUND DISCREETLY PAINTING WALLS AS HE TRAVELS THE WORLD, BUT IS NOW GLOBALLY RECOGNIZED FOR OPENING ULTRA-HIP NIGHTSPOTS IN PARIS, NEW YORK AND TOKYO. HE HAS COLLABORATED ON OPENING SHOPS IN THESE CITIES, AND HIS ARTWORK ALWAYS ATTRACTS INTERNATIONAL ATTRACTION.
Quotes: “Umbro represents a classic brand, and I always like to design crests and logos.”
“What do I like about football? I like the round ball.”
“French symbols and the colours of the flag inspired my design, and sometimes I’m inspired by football’s culture and aesthetic.”
“A shirt without a crest is like a woman with no ––—”
Umbro France Crest Description: ANDRÉ’S PLAYFUL APPROACH TO THE CREST COMBINES BRIGHT, VIVACIOUS COLOUR WITH A KEY ICON OF FRENCH IDENTITY. NOTHING IS STATIC; EVERYTHING IS ALIVE AND ACTIVE AS THE BALL OF THE SPORT AND THE STAR OF VICTORY BOUNCE WITHIN THE LINES.