Umbro has unveiled its SS19 campaign starring pop sensation Leigh-Anne Pinnock, singer with the world’s biggest girl band, Little Mix.
The new campaign puts the spotlight on Umbro’s directional sub-brand Umbro Projects and its new collection of trend-led women’s styles. Exploring a Summer Of Colour, the SS19 range riffs on Miami’s South Beach Skate culture and Umbro’s archive of 1990’s away-game football jerseys, reinterpreting the mix for a style-savvy contemporary consumer.
The collection updates Umbro’s illustrious sporting heritage with a contemporary fashion-forward handwriting. From rich purples and lemon yellows to vibrant reds and fresh aquamarine, dynamic colour combos vye for attention alongside dramatic monochrome styles finished with logo-led taping. Key styles include high-neck crop tops, oversized T-dresses, paneled sweats, palazzo pants and bodycon skirts with chevron taping.
A style-conscious ambassador for female fashion, Leigh-Anne Pinnock has kept ahead of the trends game both on and off stage. Confident and individual throughout her skyrocketing career, Leigh- Anne has always combined her taste for show-stopping fashion with a taste for design-rich sportswear. An inspiring ambassador then for heritage brand Umbro’s feminine SS19 take on modernist sports fashion.
The Umbro Projects collection is available now.