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Adam Jones x Umbro

We tapped into British designer Adam Jones to reimagine some of our old designs into a capsule collection laced with nostalgia. The limited collection was made up from deadstock Umbro product revitalized with Jones’ unmistakable sentimental lens. Drawing on Jones’ distinctive blend of fashion and humor, the designer found inspiration for the collection in the eccentricity of British style – specifically the outfits sported by his own grandfather. His blend of utility over urbanity was irresistible, wearing a dress shirt and cardigan over grey joggers, or a sweatshirt teamed with formal trousers and shoes. There is an undeniable beauty in the juxtaposition.

Wasted Paris x Umbro AW25

Inspired by the quiet resilience of those who live their lives outdoors—through sun, rain, and snow —our new WASTED capsule is a celebration of movement, adaptability, and the culture of training outside in all conditions. Each piece is designed to transition seamlessly across the four seasons, offering comfort and adaptability no matter the weather. The collection features statement pieces like the nylon windbreaker and pants printed from full-scale scans of real denim.

Out of Line: AW25 Boot Pack

Wracamy na boisko jesienią/zimą 2025 r. z nowym zestawem butów, który ucieleśnia prawdziwą istotę piłki nożnej – bezkompromisowo surowy, niestrudzenie autentyczny i stworzony dla tych, którzy grają nie dla kamer czy kontraktów, ale z miłości do samej gry. W zestawie AW25 pojawiają się zupełnie nowe buty Velocita Decima oraz Tocco V. Wszystko będzie odbywać się w ramach kampanii „Out of Line”, która jest hołdem dla buntowniczego ducha, który definiuje futbol od czasu, gdy po raz pierwszy kopnięto piłkę. Oddaje ona hołd tym, którzy płyną pod prąd – twórcom, kształtującym kulturę, osobom, które nie czekają na pozwolenie.

AW25 Northern Quarter Collection

They say there’s no place like home. That’s why we ran it back to the Northern Quarter again, the place where football, music, and fashion collide. This time, we focused on the NQ’s most iconic music venues. The music scene here continues to galvanise the community through its spirit of innovation and evolution. Shot inside Soup, a venue as raw and real as the Northern Quarter itself, the campaign brings together three rising voices from the scene — James, Ellie, and Time Flies — to front a collection that speaks to the power of community and creativity.

An Icon Returns

April 1996, the lead singer of one of the world’s biggest bands stepped out at Maine Road wearing the Umbro Drill Top. A flash of the Double Diamond under stage lights, and an era-defining look was born blending music and football culture in a way that shaped a generation. Now, nearly thirty years later, the 2025 reissue stays true to the original’s spirit. The stitch for stich recreation is made from 100% cotton drill, the updated version features a garment-washed finish, a boxy relaxed fit, ribbed collar and cuffs, contrast inserts at the V-neck and forearms, and cut-and-sew seams with twin-needle stitching. The full Drill Collection includes matching Pants, Shorts, a T-Shirt and a Bucket Hat each styled in colours pulled directly from the archives.