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West Ham United 23/24 Anthem Kit

Ahead of an exciting season, West Ham United reveal their Home kit for 23/24, inspired by the iconic club anthem – ‘I’m Forever Blowing Bubbles’.

Bubbles and West Ham United go hand-in-hand and there are many theories as to how the Broadway song came to be synonymous the club and its supporters. From star players of the 1920s to brass bands playing it pitch side, the song is sung loud and proud everywhere from east London to all corners of the globe.


For 23/24, the jersey is styled in the clubs famous Claret & blue. The iconic Hammers’ anthem is etched into the very fabric of the jersey through a distinctive bubble pattern replicating how the bubbles rise to the sky above the stadium on match-day. Further details including sleeves popped in Blue, a V-neck collar and sleeve cuffs in Claret complete the look.

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A special sign-off featuring crossed hammers has also been added to the back of the neck to complete the look.


The 23/24 Anthem Kit will be available to purchase globally from 15.07.23. Supporters can pre-order now via