Umbro Norway and Mjøndalen IF joined forces to increase the club's recycling rate with help from supporters and the local community.
At the start of the 22/23 season, the club’s recycling level was 0%. To increase this and encourage more fans to recycle, they set a target of 50% by the end of the season. But there’s a catch!
Usually dressed in Brown for home games, the club introduced a Green home kit. For fans to regain the traditional home kit, the club had to hit various recycling targets set throughout the season. Each time a target was reached, the club changed its kit to one that revealed a bit more Brown each time.
On Monday 25th April, 2022 the club reached its goal of a 50% recycling rate and the fans saw the return of the traditional Brown kit on the pitch.
Congratulations to Mjøndalen IF and their fans on this fantastic achievement. You can find out more information about the campaign here.
Photo Credit: NYG/Mjøndalen IF