
AW25 Northern Quarter Collection
They say there’s no place like home. That’s why we ran it back to the Northern Quarter again, the place where football, music, and fashion collide. This time, we focused on the NQ’s most iconic music venues. The music scene here continues to galvanise the community through its spirit of innovation and evolution. Shot inside Soup, a venue as raw and real as the Northern Quarter itself, the campaign brings together three rising voices from the scene — James, Ellie, and Time Flies — to front a collection that speaks to the power of community and creativity.