AW25 Cult Unity
Our AW25 Cult Unity collection created in partnership with Slam Jam is a celebration of Italian tailoring traditions and the enduring codes of British sportswear. Classic motifs such as check patterns, luxurious textured fabrics and the refined structure of traditional tailoring are reinterpreted, drawing from the rich legacy of British style.
This season’s highlights include waxed anoraks inspired by traditional English hunting attire and motorbike jackets, paired with trousers and jackets that nod to Italian pinstripe tailoring. Streetwear staples also come to the fore, from puffers to pitch-inspired kits featuring design commentaries on VAR and spy-cam technology, alongside classic double diamond tracksuits.
The campaign has been entrusted to the Berlin-based Gruppe, who styled and captured scenes of famous pitch invasions, transforming them into footballing trophies.
Drop 1 on 18th September at slamjam.com and select Umbro websites. General release from 19th September. View the first release below.
Drop 2 on 10th October at slamjam.com and select Umbro websites. General release from 17th October.
