AW26 Slam Jam
For Autumn/Winter 2026, we partnered with Slam Jam to explore the space between the front room and the football pitch. The collection draws on the visual language of British domestic interiors, folk references, and cottagecore sensibilities, reworking the textures into a football wardrobe and reflecting on the home as a space of preparation, anticipation, and recovery.
The collection develops across two distinct but connected layers. The first aspect of the collection looks inward, into the personal rituals that surround the game. Wallpaper-inspired prints, traditional knit patterns, pearl buttons, velvet tracksuits, foulards with masked-eye graphics, caps, wool hats, and a fanny pack bring familiar domestic codes into a football context. Knitwear continues the idea, sitting somewhere between fan memorabilia, hand-me-down craft, and terrace uniform.
The second introduces a more controlled and polished attitude, drawing on ideas of authority, regulation, and concealment through elements such as “censored kits” and masked details.
Together, these two sides create a tension between the intimate and the controlled, the familiar and the institutional, bringing the domestic world of classic British interiors into dialogue with the codes of football and its surrounding culture.
The collection will be released worldwide on the 15th of September via Slamjam.com and select global retailers from the 21st of September.
