Away Days have their own kind of energy. The early start. The group chat lighting up. The sprint for the train. The feeling that anything is possible the second you leave home. For Autumn/Winter 2026, Umbro taps into that ritual, building a Sports Culture collection inspired by the movement, anticipation and devotion that sit around football, not just on the pitch.
There’s a club like this somewhere. You recognise it, even if you’ve never been there. The sign above the gate has been replaced more than once, but everyone still calls it the same thing. Football has always been about more than ninety minutes. That feels obvious in our Spring/Sumer 26 Home collection. It lives in the spaces around the game. The edges matter as much as the action.
Irish culture has never stood still. It migrates. It grafts. It adapts. It’s adopted by outsiders, reimagined by artists, and exported across the world through poetry, rhythm, movement and grit. Our latest campaign looks beyond boarders to celebrate that global Irish spirit through three different trailblazers. From Venice Beach to Icelandic volcanoes, from inner-city studios to international stages, the Thread That Binds celebrates Irishness as a living, travelling, ever-evolving force with a new edition of our 17-3 collection.
They say there’s no place like home. That’s why we ran it back to the Northern Quarter again, the place where football, music, and fashion collide. This time, we focused on the NQ’s most iconic music venues. The music scene here continues to galvanise the community through its spirit of innovation and evolution. Shot inside Soup, a venue as raw and real as the Northern Quarter itself, the campaign brings together three rising voices from the scene — James, Ellie, and Time Flies — to front a collection that speaks to the power of community and creativity.
Umbro and the Northern Quarter go way back… The Northern Quarter is where the idea of Umbro started. Here is where our founder, Harold Humphrys learnt everything about the textile industry and where he was inspired to found his own company, his own brand. This is where we began, and this is where we continue to evolve today.
A playlist celebrating the iconic sounds of the 1990s
