Stine Goya x Umbro
GOOD THINGS SHOULDN’T TAKE TIME
Inspired by Football and the cultural crossroads of British and Scandinavian street style, the Stine Goya x Umbro collab stylishly blends classic Umbro football silhouettes with Stine Goya’s vibrant and expressive signature.
The collab, celebrating movement and identity, consists of seven styles - a t-shirt, long-sleeve top, skirt, minidress, windbreaker, trousers and a pair of socks. Each piece is designed to challenge conventional notions of sport uniforms, offering a more feminine perspective which fuses nostalgic 90s and early 2000s silhouettes with a bold play on colour, material combinations, and customised patches.
The collab campaign features Nagin Ravand, a Danish-Afghan football coach dedicated to transforming the norms and representation in football, especially for women and girls. Emblazoned throughout the capsule is the phrase, “Good things shouldn’t take time,” underlining the urgent call for quicker progress in recognising and ensuring equity for women in football and in life.
The collection will be available at select retailers and online from the 28th of May 2025.
