For fans, tattoos are the ultimate gesture of devotion to the club and the game they love. Each one tells a story of highs and lows, crests, and colour, of simply unforgettable moments.
The “How deep is your love” is a serialised campaign that explores the personal stories and moments behind some fans’ tattoos. For the first episode we joined forces with Werder Bremen and the renowned jersey artists Floor Wesseling from Blood In Blood Out, unveiling unique tattoo stories from Werder players and fans.
Werder players Leonardo Bittencourt, Marco Friedl and Tony Jung kicked off the campaign, sharing some of their most meaningful tattoos and the stories behind them. This was then followed by fans submitting their own narratives and tattoos. Hundreds of supporters shared their personal body art ranging from club crests to famous Bremen landmarks and even a camper van!
From all entries, 39 tattoos were carefully selected and transformed into a unique jersey design which will be worn by the SV Werder Bremen Men‘ s and Women’s teams in their next matches.
The jersey is also available as a limited-edition via www.werder.de/shop now. Follow the campaign on @Umbro social media channels and umbro.com or search #howdeepisyourlove.