Shop Umbro

The Link-Up is here

On the eve of the 2022 Six Nations tournament, we are kicking off The Link-Up with Eddie Jones, head coach of the England National Rugby Union team.

What’s The Link-Up? It’s our brand-new content series featuring interviews with top industry insiders. Each episode gives a unique look behind the scenes of the sports industry across several topics.

In the first instalment, we talk to Eddie Jones about intrinsic motivation and how it has shaped him personally and professionally.

We then follow up with episode 2 featuring Ellis Genge, prop for Leicester Tigers and England National Rugby team. In this film, Ellis shares how he keeps himself motivated to put in the work during the week, so he does not have to worry about when he’s on the pitch.

Episode 1 of The Link-Up goes live at 10 AM UK Time on 04.02.22 via @umbro social channels and right here on