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The Thread That Binds SS26 17-3 Collection

Irish culture has never stood still. It migrates. It grafts. It adapts. It’s adopted by outsiders, reimagined by artists, and exported across the world through poetry, rhythm, movement and grit. 

Our latest campaign looks beyond boarders to celebrate that global Irish spirit through three different trailblazers. From Venice Beach to Icelandic volcanoes, from inner-city studios to international stages, the Thread That Binds celebrates Irishness as a living, travelling, ever-evolving force with a new edition of our 17-3 collection.

MORGAN BULLOCK

EMBRACED. ADAPTED. ASCENDED.

The dancer who broke the algorithm, Morgan fell head over heels for Irish dance. She embodies everything Ireland loves to see in its culture; taken in, worked hard at, made new, and shared with the world. She embraced the culture. Made it her own. And in doing so, became an honorary Irish woman, pushing a centuries-old tradition into the future with power, pride, and precision.

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REJJIE SNOW

FROM IRELAND TO THE WORLD

From humble beginnings in Dublin to explosive impact across the Rap scene and beyond, Rejjie represents an Ireland that never needed permission.

He wears the jersey as effortlessly as he does independence, proof that Irish identity isn’t a box, but a launchpad. This is Irishness with a global mindset. Understated, explosive, and entirely its own.

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SEAN ATMOS

STAYING PUT. STANDING TALL.

Contemporary artist Sean completes the trilogy. Starting in graffiti and transcending into fine and graphic art, he represents the quiet resilience of Irish creativity. The solitude of the studio. The chaos of urban life. The daily grind of making work in a place that doesn’t always make it easy.

He could have left. London, New York; the usual paths. But he stayed. Proud of his roots, proud of the struggle, proud of the work. An Irish artist proving that staying is sometimes the boldest move of all.

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THE THREAD THAT BINDS

Across dance, music and visual art, all three artists wear the 17-3 Jersey, track jacket, and Speciali TR while doing what they do best. Not posing but working. This is Irishness on a global stage. Earned, not borrowed. Exported, not diluted. A culture that moves, adapts and endures.

This St Patrick’s Day, we don’t want to just mark the date but celebrate the journey. Celebrate a culture that doesn’t stand still.

The 17-3 Collection is available 27.02.26