Adam Jones x Umbro
We tapped into British designer Adam Jones to reimagine some of our old designs into a capsule collection laced with nostalgia. The limited collection was made up from deadstock Umbro product revitalized with Jones’ unmistakable sentimental lens.
Drawing on Jones’ distinctive blend of fashion and humor, the designer found inspiration for the collection in the eccentricity of British style – specifically the outfits sported by his own grandfather. His blend of utility over urbanity was irresistible, wearing a dress shirt and cardigan over grey joggers, or a sweatshirt teamed with formal trousers and shoes. There is an undeniable beauty in the juxtaposition.
The result is a collection laden with familiar motifs. Argyle patterns adorn knitted jumpers; lace doilies repurposed into football shirts; and shiny striped short shorts pay homage to the golden era of the ‘Beautiful Game’. Dress shirts and polo tops have been deconstructed and salvaged to form a hybrid of smart and casual.
Additional styles include a track jacket, sweatshirts, hoodies, t-shirts, trousers, and joggers. Prices range from £50 up to £230.
