For The Love of Shirts: Umbro Reveal Winning Mash-Up Designs - Global
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September 28, 2020 By Ben Earnshaw

For The Love of Shirts: Umbro Reveal Winning Mash-Up Designs

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Earlier this year, Umbro called out to football shirt lovers around the world in a celebration of its many club partners. Fans were offered a chance to have an exclusive shirt designed and created for them by renowned mash-up artists Blood In Blood Out.

Followers were asked to choose their favourite clubs from over 60 different teams and also to explain the story behind their choice. From all submissions, Umbro and Blood In Blood Out carefully chose the 11 best stories and transformed them into unique mash-up shirts.

Following an announcement of 11 winners last week, the winning shirts have now been revealed via @umbro for all to feast their eyes on.

Carefully designed and hand-crafted by Floor Wesseling and his team, each shirt represents a unique perspective on the love of football shirts. From childhood club’s and matchday memories to life changing experiences, each design proves that the love of shirts is a many splendored thing.

Each winner received their shirt in a specially designed presentation box which has been personalised with a quote from their original submission.

“Umbro has a special place in my heart. It is a great honour to collaborate with this authentic brand and I really enjoyed making the collection. It is a strong set of shirts, colourful and will hopefully be liked by the eleven winners. These are eleven different shirts that display the quality of the brand, the diversity of the fans and the culture of football.” said Floor Wesseling, Blood In Blood Out Founder.

To celebrate the campaign, Floor and his team have also created a special film capturing the story of  #ForTheLoveOfShirts which you can now watch below.


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