For Autumn/Winter 2026, we partnered with Slam Jam to explore the space between the front room and the football pitch. The collection draws on the visual language of British domestic interiors, folk references, and cottagecore sensibilities, reworking the textures into a football wardrobe and reflecting on the home as a space of preparation, anticipation, and recovery.
Stine Goya and Umbro return with a second collaboration inspired by football, fashion and the places where culture gathers in 90s Britain. Greasy spoons with chipped mugs and chequered floors, pub corners humming with weekend chants, and tiled club bathrooms covered in graffiti, lipstick messages, confessions and declarations. These were the in-between spaces where football, rave and youth culture collided, informal stages for connection, self-expression and belonging.
Away Days have their own kind of energy. The early start. The group chat lighting up. The sprint for the train. The feeling that anything is possible the second you leave home. For Autumn/Winter 2026, Umbro taps into that ritual, building a Sports Culture collection inspired by the movement, anticipation and devotion that sit around football, not just on the pitch.
We’ve come together with LC23, the Italian label based in Puglia, for the third time in our ongoing partnership to create an elevated capsule that fuses tailoring codes with football heritage, all for #19.
Choose Number 1 For the latest chapter of Tailored for Umbro, we’ve joined forces with British football storytelling print project secondhalf.pdf to launch a limited capsule centered on goalkeeper culture. It’s an ode to football’s number one, and the mindset that comes with wearing it.
There’s a club like this somewhere. You recognise it, even if you’ve never been there. The sign above the gate has been replaced more than once, but everyone still calls it the same thing. Football has always been about more than ninety minutes. That feels obvious in our Spring/Sumer 26 Home collection. It lives in the spaces around the game. The edges matter as much as the action.
Irish culture has never stood still. It migrates. It grafts. It adapts. It’s adopted by outsiders, reimagined by artists, and exported across the world through poetry, rhythm, movement and grit. Our latest campaign looks beyond boarders to celebrate that global Irish spirit through three different trailblazers. From Venice Beach to Icelandic volcanoes, from inner-city studios to international stages, the Thread That Binds celebrates Irishness as a living, travelling, ever-evolving force with a new edition of our 17-3 collection.
Our Spring/Summer 2026 collection with Slam Jam is an exploration of sport and subculture as a cultural force, highlighting the parallels between athletic performance and the raw energy of terrace culture. Rooted in British heritage and uniform, the pieces merge functional influences with the off-pitch attitude. The result is a collection defined by intensity, expression, and the collision of discipline and defiance.
We tapped into British designer Adam Jones to reimagine some of our old designs into a capsule collection laced with nostalgia. The limited collection was made up from deadstock Umbro product revitalized with Jones’ unmistakable sentimental lens. Drawing on Jones’ distinctive blend of fashion and humor, the designer found inspiration for the collection in the eccentricity of British style – specifically the outfits sported by his own grandfather. His blend of utility over urbanity was irresistible, wearing a dress shirt and cardigan over grey joggers, or a sweatshirt teamed with formal trousers and shoes. There is an undeniable beauty in the juxtaposition.
FIRST TIME WORLDIE. Australian fashion brand Mertra has joined forces with us for their first ever collaboration, pulling inspiration from our early 2000’s and 90’s training wear archive to unite our century-long sporting history with their own disruptive design-led aesthetic.
Inspired by the quiet resilience of those who live their lives outdoors—through sun, rain, and snow —our new WASTED capsule is a celebration of movement, adaptability, and the culture of training outside in all conditions. Each piece is designed to transition seamlessly across the four seasons, offering comfort and adaptability no matter the weather. The collection features statement pieces like the nylon windbreaker and pants printed from full-scale scans of real denim.
Our AW25 Cult Unity collection created in partnership with Slam Jam is a celebration of Italian tailoring traditions and the enduring codes of British sportswear. Classic motifs such as check patterns, luxurious textured fabrics and the refined structure of traditional tailoring are reinterpreted, drawing from the rich legacy of British style.
