Our Game is not just on the pitch
Umbro and B360 have joined forces to launch a brand new esports capsule collection just in time for Christmas.
B360 is part of the next generation of online culture with more than one million followers on Instagram and has it’s very own online gaming team competing as B360 eSports.
The capsule, consisting of jersey, hoodie, jogger and a t-shirt is dual branded with an Umbro and a new B360 logo, a distinctive pattern made up from all of B360’s brand symbols. Details such as B360 branded drawcords or the large B360 stamp on the back of the t-shirt really elevate the design of the capsule.
The orange and black B360 theme runs head to toe throughout the collection, which for the first time also features its own custom and limited-edition sneaker – only 360 pairs have been produced. The sneakers are based on the Umbro Runner, combining archive-inspired design with up-to-the-minute tech-led construction and unique B360 detailing.
The collection will be worn by the entire B360 eSports team. Benji aka @nohandgaming said “I can’t wait to get my hands on the awesome new jersey and create some amazing new content for the B360 crew.”
The Umbro x B360 eSports collection will be available at umbro.co.uk.
"At B360 we are determined to bring our fans stylish merchandise and we are really happy about the collection Umbro designed for us this time" - Laurent Burkart, founder and CEO of B360 Sports.