Umbro announces a multi-year deal with U.S. National Women’s Team member Ashlyn Harris, revealing her first campaign as a brand ambassador for fall. Together, Umbro and Harris will usher in a new era for the modern consumer focused on on-field and off-field apparel, while celebrating legacy products and the brand’s football-only point of differentiation.
Umbro’s new marketing campaign, shot in Harris’s hometown of Cocoa Beach, FL, encourages fans to share their love for the game anywhere, anytime. Umbro and Harris believe that what makes people passionate about football is not the fancy footwork, the goals, or the trophies, but the fact that football belongs to everyone and goes beyond the field – to the beach, the streets, school yards and more.
“My first memory of Umbro was when I refused to take off my orange and purple Umbro checkerboard shorts for church at 5 years-old,” says Harris, the U.S. National Women’s team goalkeeper and FIFA World Cup champion. “I won that battle, and that drive to express myself and stay true to myself, even as a kid, is why I’m so excited about my partnership with Umbro. The brand is the original, and they understand the way the culture of football and the product they create inspires passion, commitment and courage on-and-off the field,” she continued.
Harris, who worked with the Umbro team to style her favorite looks on set, will also appear in a series of custom videos for the brand and partner with Umbro to spread her passion for the game nationwide to athelets and non-athletes alike. The powerhouse goalie will show fans how to incorporate the sport into their daily lives, whether or not they have accessibility to a fancy field. Harris will share her journey with Umbro with her nearly 400K followers on Instagram, and share exclusive content across Umbro’s digital channels. She will exclusively wear Umbro cleats and gloves during her U.S. National Women’s Team games and will work with Umbro on exciting upcoming product collaborations as part of Umbro Premier, launching in spring ’18.