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Stine Goya x Umbro WHERE WE MEET

Stine Goya and Umbro return with a second collaboration inspired by football, fashion and the places where culture gathers in 90s Britain. Greasy spoons with chipped mugs and chequered floors, pub corners humming with weekend chants, and tiled club bathrooms covered in graffiti, lipstick messages, confessions and declarations. These were the in-between spaces where football, rave and youth culture collided, informal stages for connection, self-expression and belonging.

The Thread That Binds SS26 17-3 Collection

Irish culture has never stood still. It migrates. It grafts. It adapts. It’s adopted by outsiders, reimagined by artists, and exported across the world through poetry, rhythm, movement and grit. Our latest campaign looks beyond boarders to celebrate that global Irish spirit through three different trailblazers. From Venice Beach to Icelandic volcanoes, from inner-city studios to international stages, the Thread That Binds celebrates Irishness as a living, travelling, ever-evolving force with a new edition of our 17-3 collection.

Adam Jones x Umbro

We tapped into British designer Adam Jones to reimagine some of our old designs into a capsule collection laced with nostalgia. The limited collection was made up from deadstock Umbro product revitalized with Jones’ unmistakable sentimental lens. Drawing on Jones’ distinctive blend of fashion and humor, the designer found inspiration for the collection in the eccentricity of British style – specifically the outfits sported by his own grandfather. His blend of utility over urbanity was irresistible, wearing a dress shirt and cardigan over grey joggers, or a sweatshirt teamed with formal trousers and shoes. There is an undeniable beauty in the juxtaposition.

Wasted Paris x Umbro AW25

Inspired by the quiet resilience of those who live their lives outdoors—through sun, rain, and snow —our new WASTED capsule is a celebration of movement, adaptability, and the culture of training outside in all conditions. Each piece is designed to transition seamlessly across the four seasons, offering comfort and adaptability no matter the weather. The collection features statement pieces like the nylon windbreaker and pants printed from full-scale scans of real denim.