For over 92 years Umbro has been a mainstay in the world of football, creating some of the most iconic jerseys of the past century. This collaboration celebrates Bowery Football Club’s 16-year history, and pays tribute to the NYC grassroots football movement through the creation of two limited edition jerseys.
Inspired by Umbro’s iconic design and typography, the two pink and black jerseys honor the club’s founding colors, with the BFC crest and BLACKDOGS badge showing the present-day evolution of the club. A simple commemorative detail pays homage to the Sara D Roosevelt park, the grounds where the club has been playing since it all started as a friendly pick-up game back in 2001.
Past and present members hail from almost every continent, and more than 20 countries around the world. With more than 50 active members, BFC continues to grow with each new face it welcomes.
Run with the BLACKDOGS.
Creative Director: Carlos F. Franco
Directed and Filmed by UNGANO+AGRIODIMAS