We sat down with Hashtag United founder and captain Spencer FC at Microsoft’s flagship store in NYC and discussed the birth of his YouTube phenomenon Hashtag United, the recent signing of Houston-born eSports star Hashtag Mike and the team’s brand new Umbro kits!
Tell us how Hashtag United came about.
Hashtag United started almost exactly a year ago when myself and my brother Seb decided we wanted to start making some regular football content on Youtube. I’d done some big things like the two seasons of the (YouTube Football Series) The Wembley Cup but we wanted to make content more regularly. It can be difficult getting all the YouTubers together so we thought why not do it with the boys we’ve been playing with since we were kids.
You recently made Hashtag Mike your first American eSports player. What was behind the move?
We made a big signing recently with Hashtag Mike joining the family. I’ve known him for a long time as we’ve done a lot of things together on Youtube. Mike is not only a great Fifa player, but he’s a great guy and a fantastic footballer. I think he’ll be a great addition on the FIFA side but also on the field for the team too.
Tell us a bit about the new Umbro kits.
It was fantastic when we got to announce that Umbro would be becoming Hashtag’s official kit provider. My relationship with the brand began last year on a series called The Game Academy on the Spencer FC YouTube channel. We kept in touch when Hashtag United was born and now we’re so delighted to release our own bespoke Umbro Home, Away and Third kits.
The reaction from the community has been unbelievable. We’ve even had people who weren’t even fans of what we’d been doing on YouTube, but had just seen the kits, then start watching our content online. It’s pretty crazy if you think about it.
It’s a real honor to team up with Umbro, a brand so synonymous with football. It’s still a bit of a pinch yourself moment.